Alex
Rivers
I help small teams say what they actually do, in words, type and layout that people remember. Ten years in, still editing.
Most websites are hedging. Every sentence is trying not to be wrong, so none of them say anything. I take the hedging out, and then I make the page look like it was written by a person.
A brief we both agree in writing, then a fixed price with two rounds of revisions in it.
Weekly progress you can see rather than a reveal at the end. Source files are yours.
If a project is not right for me I will say so early and suggest who is. That has cost me work and never once cost me a client.
Eight projects, one sentence each.
Names, words and the pages they live on. Most of these are still live, which is the only measure I trust.
Northbank Studio
A homepage rewritten in an afternoon. Enquiries doubled the week after.
Harbour Coffee
A wordmark, three bags and a menu that stopped apologising for the prices.
Field Notes app
Eleven screens cut to six. Same sign-up rate, half the support tickets.
The Long Table
A cookbook that reads like its author talks. Second printing.
Four steps. Most of the work is deletion.
A project takes three to five weeks. A talk takes one call and a date.
We talk
Thirty minutes on what you sell, who buys it, and where the words fall down.
I write
A first draft within a week: your voice, sharper, with the hedging taken out.
We cut
One revision round together. Most of the work here is deletion.
You ship
Final copy in the format your site or deck needs, ready to paste in.
Send a note. I answer them all.
Talks, advisory and the occasional project. Tell me what you have in mind and when it needs to happen, and you will hear back from me, not an assistant, within two days.
Day rate $900. Talks from $1,500 plus travel. Both negotiable for things I care about.