Getting found and getting chosen. These articles cover low-cost promotion ideas, ranking for local and airport searches, winning direct reservations instead of paying commission to a marketplace, presenting your company as credible to a first-time visitor, and the mistakes that send a ready customer to a competitor.
You do not need a big ad budget to market car hire. Most of the wins are local search, a booking-ready site and following up the hires you already have.
Growth in car hire usually is not more cars. It is more days per car and more revenue per booking from the fleet you already run.
They found you, liked a car, and left anyway. The specific reasons renters abandon a rental site, and how to close each one.
You will not beat a national rental brand on fleet size or ad budget. The ground an independent can win is local, personal and direct.
Airport renters are the readiest customers you get. How to be the result they can find and book on their phone.
Most car rental bookings start with a Google search. How a small company wins local search without a marketing budget.
A stranger is one hesitation from booking the airport chain instead. Here is how a small car rental site earns the deposit.
Your car rental site gets visitors but few bookings. The booking experience is usually where they leak, and most of it is fixable.
Marketplace commission is a tax on bookings you could take yourself. How to win more direct car rental bookings.