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Farm shop & produce

Farm shop website builder

This week's range online, boxes as one product, collection from the shop, and orders paid before they are picked.

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A farm shop site listing produce and boxes with prices and an order button on each

A farm shop sells things that run out and things that stop for the season, and both are hard to do on a website that thinks stock is infinite. Put the range online with real counts, build a box as a single product that lists what is inside it, take collection at no charge and price delivery by weight - and get paid at the point of ordering rather than when somebody remembers to come in.

Building your site, pages and blog are free forever. Farm shop website builder is not - it needs Starter ($14.99/mo). The 14-day free trial covers it, and starting the trial needs a card. That tier covers 100 products and carries a 2% platform fee per sale (1% from Growth Business up); a full range is on Growth Business.

Before you start the trial

  • Nothing is charged today. Cancel any time before day 15 and you are not charged at all - the account moves to the Free plan and your site and its data stay.
  • Taking payment runs through your own Stripe account. Connecting it is a separate identity check with Stripe that can take a few days, so start it on day one if you want to take a real payment inside the trial.
  • The trial runs on Starter only. Moving up a plan part-way through ends the trial and starts the paid subscription, so if you already know you need the bigger tier, start there instead.
  • One trial per account.

What it replaces

  • A monthly store platform
  • A separate website
  • A payment setup
  • Box orders written in a book
  • A blackboard that is the only price list
  • Phone calls asking what is ready this week
  • Boxes made up for people who never came

Boxes as one product

A vegetable box is a bundle with its own price, and the shop shows what is included. Change what goes in it week to week without creating a new product every time.

Collection at no charge

Collection appears at checkout with your own label and instructions, and costs nothing to run. For most farm shops it is the majority of online orders.

Delivery priced by weight

Give products a weight and price a delivery method in brackets, so a bag of salad and a box of root vegetables are charged what they actually cost to move.

Stock that genuinely runs out

Count what you have and it sells until it is gone. Set a low-stock warning so you know before the last one goes, rather than after.

Seasons without deleting anything

Switch a line to unavailable when the season ends and it comes off the shop with its photos, description and price intact, ready to switch back on next year.

Paid before it is picked

Card payment settles into your own Stripe account at checkout, so a box that is made up has already been paid for. Cash and bank transfer are there for account customers.

Browse matching templates Read: how to add an online store to your website Margin and markup calculator

How it works

Live in an afternoon - no code, no plugins.

1

Put this week's range online

Produce, cuts, preserves and boxes with photos and prices. What is finished for the season comes off in one click and goes back on next year with its photos intact.

2

Build the box as one product

A vegetable box is a bundle: one price, one product, and the shop lists what is in it. Change the contents as the season changes without rebuilding anything.

3

Offer collection, price delivery by weight

Collection from the shop costs nothing and is most of the orders. For what you do deliver, price it in weight brackets so a bag of leeks and a half lamb are not charged the same.

Templates to start from

Hand-picked designs for this kind of business - customise any of them.

See more templates

Frequently asked questions

Yes, as a bundle product. It has one price and one photograph, and the shop lists what is inside it, so a customer knows what they are getting without you writing it into the description and maintaining it there.

Yes. Collection is its own checkout option with a label and instructions you write, at no charge. You can offer collection only, delivery only, or both.

Give each product a weight and price a delivery method in weight brackets - up to 5 kg one price, up to 20 kg another. You can also set a single flat rate and a total above which delivery is free.

It comes off the shop as soon as the count reaches zero. Set a low-stock threshold and you are warned first, which is the point at which you can decide to pick more or let it go.

Switch the product to unavailable rather than deleting it. The photos, description and price stay, so next season is a toggle rather than a rebuild - and the eleven months it is off, nothing on the site is advertising it.

Yes - enable cash or bank transfer as payment methods alongside card, and take the order in the dashboard yourself. It lands in the same order list as the online ones.

Yes. A discount code can be percentage, fixed, free delivery or buy-X-get-Y, restricted to particular products, capped in total uses and limited per customer, with its own start and end dates.

No. The shop is part of the site, so the opening hours, the directions, the story of the farm and the ordering all live in one place and one dashboard.

More on farm shops

Practical guides from the Webkio blog.

Ways to Get Paid on Your Website Cards are not the only way to take money online, and for some businesses they are not the first one. Four methods, what each costs you, and which suits an order, a booking or a hire.
Shipping Options for a Small Online Shop Shipping is the most common reason a full basket is abandoned. How to price delivery, when a free-shipping threshold pays for itself, and why one country with no rate blocks a sale.
Discount Codes That Do Not Lose You Money A code with no floor, no ceiling and no end date is a standing offer. The four settings that turn a discount into a campaign, and the maths behind the number you pick.
Gift Cards for a Small Business A gift card is cash today for work later, and a new customer arriving with a reason to try you. What to set up, and what to think about first.

All guides on the blog

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