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Online store builder

Products, variants, cart, secure checkout, coupons and order management - all built in.

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No credit card required.

Sell physical, digital or service products from a store that is part of your site, not bolted on. Manage products and variants, run coupons and gift cards, take secure card payments, and fulfil orders - all from one dashboard.

Building your site, pages and blog are free forever. Online store builder is included in Starter ($14.99/mo), with a free trial.

Products & variants

Physical, digital and service products with variants, categories, stock tracking and bulk import.

Secure Stripe checkout

Cart and checkout paid straight into your own Stripe account, with tax, shipping zones and multiple currencies.

Coupons & gift cards

Run percentage, fixed and free-shipping discounts, gift cards, and abandoned-cart recovery.

Order management

Track orders, issue refunds, print invoices and email customers - no separate tools.

Reviews & returns

Collect product reviews and handle returns to build trust and repeat sales.

Sales analytics

See revenue, best sellers and low stock at a glance so you can restock and promote the right things.

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How it works

Live in an afternoon - no code, no plugins.

1

Pick a template

Start from a professionally designed template and make it yours in the visual editor.

2

Add your content

Drop in your products, menu, services or fleet, connect Stripe, and set your options.

3

Publish & get paid

Go live on free HTTPS, connect Stripe, and start taking orders, bookings or reservations.

Templates to start from

Hand-picked designs for this kind of business - customise any of them.

See more templates

Frequently asked questions

Physical products, digital downloads, and services. Each supports variants, categories and stock tracking.

Checkout is powered by Stripe and paid directly into your own Stripe account. You can also enable cash, bank transfer or cheque for offline orders.

Yes - percentage, fixed-amount and free-shipping coupons, plus gift cards and automatic abandoned-cart recovery emails.

It is built in natively. Products, cart, checkout, orders and analytics all live in the same dashboard as your website - nothing to install or maintain.

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