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Online store builder

Online store builder

Products, variants, cart, secure checkout, coupons and order management - all built in.

Start with a template Start your 14-day trial

See a live shop

  • 14-day free trial - card required
  • Free forever to build the site itself
  • Cancel anytime
An online shop showing products with prices and an Add to cart button on each

Sell physical, digital or service products from a store that is part of your site, not bolted on. Manage products and variants, run coupons and gift cards, take secure card payments, and fulfil orders - all from one dashboard.

Building your site, pages and blog are free forever. Online store builder is not - it needs Starter ($14.99/mo). The 14-day free trial covers it, and starting the trial needs a card. That tier covers 20 products and carries a 2% platform fee per sale (1% from Growth Business up); a full catalogue is on Growth Business.

Before you start the trial

  • Nothing is charged today. Cancel any time before day 15 and you are not charged at all - the account moves to the Free plan and your site and its data stay.
  • Taking payment runs through your own Stripe account. Connecting it is a separate identity check with Stripe that can take a few days, so start it on day one if you want to take a real payment inside the trial.
  • The trial runs on Starter only. Moving up a plan part-way through ends the trial and starts the paid subscription, so if you already know you need the bigger tier, start there instead.
  • One trial per account.

What it replaces

  • A monthly store platform
  • A separate website
  • A payment setup
  • Per-transaction app fees
  • A stock count kept in a spreadsheet
  • Discount codes worked out by hand
  • An abandoned-cart tool
  • A customer list you cannot email

Products & variants

Physical, digital and service products with variants, categories, stock tracking and bulk import.

Secure Stripe checkout

Cart and checkout paid straight into your own Stripe account, with tax, shipping zones and multiple currencies.

Coupons & gift cards

Run percentage, fixed and free-shipping discounts, gift cards, and abandoned-cart recovery.

Order management

Track orders, issue refunds, print invoices and email customers - no separate tools.

Reviews & returns

Collect product reviews and handle returns to build trust and repeat sales.

Sales analytics

See revenue, best sellers and low stock at a glance so you can restock and promote the right things.

Customer accounts

Give buyers a My Account area with their own order history, or keep checkout guest-only. Your choice, one setting.

Wishlists that tell you something

See which products people save and how many save each one - the clearest signal a shop gets about what to restock, what to discount and what is priced wrong.

Browse matching templates Read: how to open an online store

How it works

Live in an afternoon - no code, no plugins.

1

Add your products

Photos, prices, options and stock - physical, digital or a service you deliver.

2

Set shipping and tax

Your rates, your zones, your tax rules, plus coupons and gift cards if you use them.

3

Connect Stripe and publish

Money lands in your own Stripe account, orders arrive in your dashboard, and stock comes down as you sell.

Templates to start from

Hand-picked designs for this kind of business - customise any of them.

See more templates

Frequently asked questions

Physical products, digital downloads, and services. Each supports variants, categories and stock tracking.

Checkout is powered by Stripe and paid directly into your own Stripe account. You can also enable cash, bank transfer or cheque for offline orders.

Yes - percentage, fixed-amount and free-shipping coupons, plus gift cards and automatic abandoned-cart recovery emails.

It is built in natively. Products, cart, checkout, orders and analytics all live in the same dashboard as your website - nothing to install or maintain.

No. One product carries the shared name, description and photos, and its options generate every combination for you. Each combination can then have its own price, SKU and stock count, so a T-shirt in three sizes and two colours is one product rather than six.

A coupon is a rule applied at checkout. A gift card is money already paid to you: it holds a balance, so spending part of it leaves the rest on the card for next time. That also makes an unspent balance an obligation rather than income, which is worth remembering at the end of a year.

Yes, once customer accounts are switched on - a shopper needs somewhere to save to. You then see which products are being saved and how many people saved each one, which is usually the fastest read you get on what to restock or discount.

Yes. Set one flat shipping price for every order and a total above which shipping is free. Leave the threshold empty and every order pays shipping.

Turn returns on and buyers request one from their own order, which you then approve or refuse. Reviews work alongside it: star ratings and a written review, with a verified-purchase marker on the ones left by real buyers.

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Ready to build it?

Build and publish your site for free, with no card. Online store builder needs Starter, free for 14 days on the trial, and you can cancel any time.

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