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Clothing & fashion store

Clothing store website builder

One garment, every size and colour, each with its own stock - plus returns, reviews and card payments.

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A fashion shop listing garments with prices, size options and an Add to cart button on each

A fashion shop lives or dies on whether the size someone wants is genuinely there. Add a garment once with its photos, description and price, then add size and colour as options: every combination is generated for you, each with its own stock count, SKU and photo. Navy in medium can sell out without taking the whole product off the shop, and the rail online matches the rail in the room.

Building your site, pages and blog are free forever. Clothing store website builder is not - it needs Starter ($14.99/mo). The 14-day free trial covers it, and starting the trial needs a card. That tier covers 20 products and carries a 2% platform fee per sale (1% from Growth Business up); a full rail is on Growth Business.

Before you start the trial

  • Nothing is charged today. Cancel any time before day 15 and you are not charged at all - the account moves to the Free plan and your site and its data stay.
  • Taking payment runs through your own Stripe account. Connecting it is a separate identity check with Stripe that can take a few days, so start it on day one if you want to take a real payment inside the trial.
  • The trial runs on Starter only. Moving up a plan part-way through ends the trial and starts the paid subscription, so if you already know you need the bigger tier, start there instead.
  • One trial per account.

What it replaces

  • A monthly store platform
  • A separate website
  • A payment setup
  • Per-transaction app fees
  • A size and colour grid kept in a spreadsheet
  • Returns agreed over email
  • Sale prices retyped twice a season
  • A customer list you cannot email

Sizes and colours, one product

One garment carries every combination. Each has its own price, SKU, stock count and photo, so a colour can show its own shot and a size can sell out on its own.

Stock that matches the rail

Track stock per combination, set a low-stock threshold so you are warned before it goes, and choose whether a sold-out size can still be ordered or simply comes off the shop.

Returns without an email thread

Buyers request a return or a cancellation from their own account, item by item, with a quantity and a reason. You approve or refuse it with a note against the order.

Reviews you approve first

Star ratings with a title and a written review, marked as a verified purchase when the reviewer actually bought the item, and held pending until you approve them.

Sales without retyping prices

Give a garment a was-price and the reduction shows. Run percentage, fixed-amount, free-shipping or buy-X-get-Y codes, each with its own dates, usage cap and per-customer limit.

What people save, not just what they buy

With customer accounts on, shoppers save items and you see how many saved each one. On a rail, that is the clearest read you get on what to reorder and what is priced wrong.

Browse matching templates Read: returns, reviews and repeat customers

How it works

Live in an afternoon - no code, no plugins.

1

Add the garment once

Photos, description and price. Add size and colour as options and every combination is generated for you.

2

Count what is on the rail

Each combination carries its own stock, SKU and photo. Set a low-stock warning, and decide whether a sold-out size can still be ordered.

3

Connect Stripe and publish

Card payments land in your own Stripe account, orders arrive in one dashboard, and stock comes down as each size sells.

Templates to start from

Hand-picked designs for this kind of business - customise any of them.

See more templates

Frequently asked questions

No, and you should not. One product holds the shared name, description, photos and price, and its option types generate every combination. A T-shirt in three sizes and two colours is one product with six combinations, not six products - which matters the first time you change the description.

Yes. Stock is counted per combination, so medium in navy runs out on its own while the rest stays on sale. Set a low-stock threshold to be warned before it goes, and decide per product whether a sold-out combination can still be ordered as a backorder or simply becomes unavailable.

Yes. Every combination can carry its own image, so choosing the green shows the green one rather than the studio shot of the black.

Turn returns on in your shop settings and buyers raise them from their own account against a specific item, choosing a quantity and giving a reason. You approve or refuse each one and can leave a note on it. Fashion is returned more than anything else you could sell, so it is worth having a process rather than an inbox.

Two ways, and they combine. A was-price on the garment shows the reduction on the product itself. A discount code takes a percentage or a fixed amount off the order, or gives free shipping, or gives buy-X-get-Y - with a start date, an expiry, a maximum number of uses, a per-customer limit and, if you want, a restriction to particular products.

That is your choice, one setting. Guest checkout is the default. Accounts add an order history, saved items and the returns flow above, so a shop that takes returns generally wants them on.

Yes. Give each garment a weight and a shipping method can price itself in brackets - up to 1 kg one price, up to 5 kg another. You can also set one flat rate, and a total above which shipping is free.

No. Products import from a spreadsheet, with categories, prices and stock, so a season goes in as a file rather than an afternoon.

Yes. Set your shop currency and, if you want, additional display currencies for browsing. Checkout settles in your own Stripe account.

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