What you charge, and the terms attached to it. The articles cover setting rates inside a business plan, moving prices through high and low season, choosing between unlimited and limited mileage, writing rental terms and cancellation rules customers accept, and why pricing that is not clear upfront loses bookings that were ready to go.
One nightly rate across the year either leaves money on the table in August or empties the place in February. How to build a calendar of rates instead.
A Friday to Monday hire is three days on the calendar and one weekend to the customer. How to price hire periods that people actually book.
A tourist wants three hours, a family wants four bikes for a week. How to build a rate card that covers both without guessing at the till.
A code with no floor, no ceiling and no end date is a standing offer. The four settings that turn a discount into a campaign, and the maths behind the number you pick.
A gift card is cash today for work later, and a new customer arriving with a reason to try you. What to set up, and what to think about first.
A deposit is an authorised hold, not a charge, so it carries no platform fee. How to set, collect and explain one without losing the booking.
No-shows and late cancellations are inevitable; having no policy is not. What to include, and how a deposit at booking does the enforcing.
Unlimited mileage markets well but hands you the risk. How to decide between unlimited and limited, and where to show the terms.
A car rental business plan lives or dies on utilisation and seasonality. Here is what to actually work out before you buy vehicles.