Guides
How to Build Trust on a Small Car Rental Website
A stranger is one hesitation from booking the airport chain instead. Here is how a small car rental site earns the deposit.
Blog
#Customer trust
Persuading a stranger that your business is safe to buy from. Topics include the trust signals a small rental website needs, how to ask for and collect customer reviews, and the reassurance patients look for before booking with a clinic they have never visited.
Articles
E-commerce
Returns and Reviews: The Two Pages That Decide Whether Someone Buys Twice
Most shops treat returns as a cost and reviews as decoration. Both are doing something more useful: telling a first-time buyer whether it is safe to order from a shop they have never heard of.