The broadest collection on the blog, written for owner-run businesses. It covers websites, bookings and enquiries, payments, reviews, email, privacy and consent, local search and AI visibility, with worked examples drawn from clinics, shops, restaurants, rental firms, letting agents and service trades.
The dish photograph is the single strongest thing on a restaurant site and most are taken at night under the wrong light. What to shoot, when, and the five dishes worth doing properly.
Delivery is the harder business and most places start with it anyway. What each one actually costs you, the settings that decide whether either works, and why collection is usually the one to switch on first.
Most agencies do both, and most agency websites treat one as an afterthought. The fields differ, the searches differ and the people differ. How to carry both without building two sites.
There are three kinds of bot behind the phrase "AI crawler" and they want different things. Which one decides whether an assistant can recommend you, and why blocking the wrong one makes you invisible.
Hiding prices does not stop people judging the price. It stops the ones who could afford you from finding out. When to publish, when not to, and five ways to show a number without a price list.
Three quotes for the same site can differ by a factor of thirty, and all three can be honest. What you are actually paying for, which costs recur, and the ones nobody puts in the quote.
Websites do not fail dramatically. They rot quietly, one changed price and one dead link at a time. A ten-minute monthly pass, a longer quarterly one, and the jobs you should not be doing at all.
Plenty of owners discover at the worst moment that the domain is registered to someone else. Four things that can be owned separately, and the questions to ask before you are the one finding out.
The site takes a minute. The decisions take the week. An honest breakdown of what happens in the first minute, the first hour, the first day and the first week, and which of it you can put off.