Selling from your own website. The articles cover discount codes that protect your margin, gift cards, shipping options for a small shop, and the payment methods worth offering once you take money online.
Cards are not the only way to take money online, and for some businesses they are not the first one. Four methods, what each costs you, and which suits an order, a booking or a hire.
Shipping is the most common reason a full basket is abandoned. How to price delivery, when a free-shipping threshold pays for itself, and why one country with no rate blocks a sale.
A code with no floor, no ceiling and no end date is a standing offer. The four settings that turn a discount into a campaign, and the maths behind the number you pick.
A gift card is cash today for work later, and a new customer arriving with a reason to try you. What to set up, and what to think about first.
Someone reached your checkout and stopped. That is the closest anyone gets to buying without buying. Here is why it happens, what to fix first, and how a reminder email earns some of them back.
Most shops treat returns as a cost and reviews as decoration. Both are doing something more useful: telling a first-time buyer whether it is safe to order from a shop they have never heard of.
From first product photo to first order: a practical launch guide for your own store - where the margin and the customer stay yours.
Turn your website into a shop: add products, take secure card payments, and start selling - without a separate platform or a developer.