The general-purpose online store: product grid, categories, cart and Stripe checkout all working on first publish, seeded with demo products you replace. For anyone selling physical or digital goods without platform fees per sale.
Replace the demo products with your own (square photos, honest short descriptions, compare-at prices only when true), set shipping rates in the shop settings, and rewrite the hero around your best-selling category. Enable abandoned-cart recovery once orders start.
Most small store sites fail at one of three points: the product page does not answer the question, the shipping cost appears too late, or the checkout asks for an account. Everything else is decoration.
Organise by how customers shop rather than by how you stock. Ten products in three sensible categories beats a flat grid, and it gives every category page something specific to rank for. Product categories and variants covers the structure.
Unexpected postage is the most common reason a full basket is abandoned. Put the rule where the basket is, even if it is only a line about free delivery over a threshold.
Guest checkout removes a step that protects nothing and costs orders, particularly from first-time buyers. Payments are connected as described in taking payments.
Replace the demo products with your own, write descriptions that answer the question you get asked most, and the store is trading. The wider sequence is in how to open an online store.
Yes - you can start building and customizing the Online Store template for free. The Online Shop features need a paid plan (included in Starter), and the 14-day Starter free trial covers everything in this template.
It comes with 6 ready-made pages: Home, Products, About, Contact, Product, Cart.
It is set up for Online Shop. Those are built in rather than add-ons, so they work from the moment the site is created.
It arrives with 6 demo products across 4 categories, so you are editing a working business rather than filling in an empty layout. Replace the demo content with your own as you go.
Bricolage Grotesque for headings and Figtree for body text, on a palette built around #1b1b1b and #c1272d.
No. The Online Store template is edited visually in the drag-and-drop builder - no coding at any point.
Online Shop
Working store included · Starter plan
Clothing boutique as a lookbook: numbered looks from the rails, the real seeded pieces, a fitting room of three promises, new in on Thursdays.
Online Shop
Used-car forecourt: the lot full-bleed with a windscreen sticker of what every car gets, stock cards priced on yellow stickers, the checks, finance and part exchange on paper.
Online Shop
Working store included · Starter plan
Florist: a bouquet framed in a kraft-paper wrap with a gift tag, the real seeded bouquets, what is in season as ribbon-tied stems, same-day delivery by six.