For fashion boutiques and apparel brands. An editorial storefront where collections are merchandised like lookbooks and product photography carries the brand.
Shoot products on people, not just flat lays, group items into two or three named collections, and use the featured-collection band for the season's drop. Size guidance on product pages cuts returns and support mail.
Fashion is bought on how it looks worn, in a set, in a season. A grid of cut-out product shots turns a boutique into a wholesaler, which is the one thing an independent cannot compete as.
Group by drop, season or occasion and let each collection carry its own imagery. The customer arrives wanting an outfit, not an item, and a collection page sells the outfit.
The reason apparel gets returned is fit. A size guide, the model's measurements and a line about whether a piece runs small do more for margin than any discount code.
Fashion buyers check it before the first order. A clear window and a simple process removes the hesitation; burying it signals the opposite. Coupons, reviews and returns covers setting it up.
Swap the demo collection for your own photography, and keep the product page short: image, fit, fabric, price, add to bag.
Yes - you can start building and customizing the Fashion Boutique template for free. The Online Shop features need a paid plan (included in Starter), and the 14-day Starter free trial covers everything in this template.
It comes with 6 ready-made pages: Home, Shop, About, Contact, Product, Cart.
It is set up for Online Shop. Those are built in rather than add-ons, so they work from the moment the site is created.
It arrives with 6 demo products across 4 categories, so you are editing a working business rather than filling in an empty layout. Replace the demo content with your own as you go.
Sora for headings and DM Sans for body text, on a palette built around #1f1a17 and #a64b27.
No. The Fashion Boutique template is edited visually in the drag-and-drop builder - no coding at any point.
Online Shop
Working store included · Starter plan
Independent online shop at the packing table: a parcel being taped with a shipping label of dispatch, delivery and returns, the real seeded products, six people and plastic-free packing.
Online Shop
Used-car forecourt: the lot full-bleed with a windscreen sticker of what every car gets, stock cards priced on yellow stickers, the checks, finance and part exchange on paper.
Online Shop
Working store included · Starter plan
Florist: a bouquet framed in a kraft-paper wrap with a gift tag, the real seeded bouquets, what is in season as ribbon-tied stems, same-day delivery by six.