Turning interest into a completed order. These articles cover writing website copy that persuades rather than describes, discounting without eroding your margin, presenting shipping choices in a way that does not stall the checkout, and finding the exact points on a page where visitors quietly leave.
Every salon has a day that does not sell. The usual answer is a blanket discount, which trains your busiest clients to pay less for the slot they already wanted.
The website did its job and brought someone to the point of getting in touch. Then the contact page asks for effort nobody is in the mood to give.
The dish photograph is the single strongest thing on a restaurant site and most are taken at night under the wrong light. What to shoot, when, and the five dishes worth doing properly.
Buyer enquiries are traffic. Valuation requests are inventory, and most agency sites bury the request behind the same contact form as everything else. What actually produces vendor leads.
Almost certainly not, and that is the wrong question. The useful one is what share of your enquiries could arrive without a fee attached, and what it takes to move that share.
Hiding prices does not stop people judging the price. It stops the ones who could afford you from finding out. When to publish, when not to, and five ways to show a number without a price list.
The site goes live and nothing happens for a fortnight. That is normal, and there is a difference between a quiet start and a broken one. Week by week, what to look at and what to leave alone.
Forty minutes lost comparing two designs that differ by a typeface. What a design actually decides, what it does not, and the three questions that get you to a choice in five minutes.
Stock photography of a handshake tells a visitor nothing. Seven shots that answer the questions people actually arrive with, all of them takeable on a phone in an afternoon.