Marketing property online. The articles cover advertising a rental property, writing a listing that produces viewings rather than idle clicks, and handling incoming enquiries quickly enough that the lead does not go elsewhere.
Tenants search on different fields to buyers, and a letting advertised like a sale gets filtered out before anybody reads it. What lettings actually need.
Most property leads are lost in the hour after they arrive, not at the viewing. What to capture, where enquiries should land, and what to automate.
A listing can collect clicks all week and produce no viewings. What the fields do, which ones buyers filter on, and the order that gets a booking.