Marketing property online. The articles cover advertising a rental property, writing a listing that produces viewings rather than idle clicks, and handling incoming enquiries quickly enough that the lead does not go elsewhere.
Most agencies do both, and most agency websites treat one as an afterthought. The fields differ, the searches differ and the people differ. How to carry both without building two sites.
Buyer enquiries are traffic. Valuation requests are inventory, and most agency sites bury the request behind the same contact form as everything else. What actually produces vendor leads.
Almost certainly not, and that is the wrong question. The useful one is what share of your enquiries could arrive without a fee attached, and what it takes to move that share.
Buyers filter, then read, then enquire, in that order. What a sales listings site needs to survive that sequence, and why the fields people filter on are a much shorter list than the fields they read.
A brochure site with a contact form will not do the job. Lettings needs structured listings people can narrow, enquiries that arrive knowing which property they are about, and status that is true today.
Tenants search on different fields to buyers, and a letting advertised like a sale gets filtered out before anybody reads it. What lettings actually need.
Most property leads are lost in the hour after they arrive, not at the viewing. What to capture, where enquiries should land, and what to automate.
A listing can collect clicks all week and produce no viewings. What the fields do, which ones buyers filter on, and the order that gets a booking.