Building a site yourself rather than commissioning one. The articles weigh a builder against hiring a developer and cover what each costs, then walk through making a website for a specific trade: professional services, salons, portfolios, trade businesses, software products and nonprofits. Migration, structured data and form spam are covered too.
Every spam filter has a false-positive rate, and on a contact form a false positive is a lost customer. What to use, and what to avoid.
Most search traffic lost in a rebuild is lost in one afternoon, to URLs nobody mapped. The steps that prevent it, in the order they have to happen.
Structured data is the part of a page written for machines. What it is worth adding on a small business site, and what you get without doing anything.
Quotes for a clinic website vary by an order of magnitude for what looks like the same thing. What actually drives the number, and what the quote leaves out.
Free to build, rentals from GBP 14.99 a month, and two costs nobody warns you about. The honest numbers for a car hire website.
A builder beats custom development for most small car hire firms - but not all. Here is where bespoke genuinely wins, and where it does not.
Every booking through a portal costs you 15-20%. Here is how to make a holiday rental website that takes direct bookings, with real availability, nightly rates and minimum stays.
Mission, proof, action - the one-page arc that moves a visitor from sympathy to donation, and free templates built around it.
Trade websites are visited at the moment of need. Phone number up top, trust signals early, quote form short - here's the full checklist.