How fast a page loads, and what slowness costs you. The articles cover image optimisation, the speed work a non-technical owner can actually carry out, what a site health score measures, and the connection between slow pages and visitors leaving before they act.
Traffic is up and sales are flat. A funnel turns that into a specific answer: which step loses people, so you fix the one page that is costing you.
A single number for a website sounds like astrology. Here is what goes into one, how the parts are weighted, and which of them are worth acting on first.
Photographs are almost always the heaviest thing on a small business page. How to size them, which format to use, and what to write in alt text.
Speed advice for small sites is usually written for engineers. What actually makes a page slow, and the three fixes that do most of the work.