An alternative to paying booking commission
A second channel that does not take a share of every booking.
- Free plan - no time limit
- No credit card required
- Cancel anytime
| Feature | Webkio | Brokers & marketplaces |
|---|---|---|
| Commission per booking | None - a flat plan plus card processing | Typically 15-25% |
| Real-time availability | Your own, per item and unit | Yes, on their inventory |
| Who owns the customer record | You | The platform |
| Setting your own terms and deposits | Yours | Within their policy |
| Seasonal pricing and minimum hire | Built in | Varies |
| Reach to new customers | Your own marketing | Its whole value |
| Cancellation policy | Yours to write | Theirs |
Comparison reflects Webkio's built-in capabilities; competitor features vary by plan and available apps. Always check each provider's current plans.
Last reviewed 7 September 2026.
Brokers and rental marketplaces bring you customers and charge a share of each one, typically somewhere between 15 and 25 per cent depending on the platform and the deal. That is money well spent on a stranger and money wasted on the customer who has hired from you three times. A direct booking channel does not replace the broker - it gives the repeat customer somewhere to go that costs you nothing per booking.
The verdict
Keep the broker for the bookings you would not otherwise get. Run direct booking alongside it so repeat customers, phone enquiries and anyone who searched your name by hand has a way through that does not carry commission. The car rental commission calculator will tell you what the shift is worth on your own numbers before you commit to anything.
What each one costs
A broker takes a cut of every booking, so your cost rises exactly as your business does. Webkio is 14.99 a month on Starter, with a 2% platform fee on payments taken online and 1% from Growth Business at 39.99. A booking you take on your own site and settle in person carries no platform fee at all. Work out what one month of commission costs you and the comparison usually answers itself.
What moving involves
You keep the broker. Nobody sensible turns off a channel that brings new customers while their own is still quiet. The point is to stop paying a commission on the guests who already know your name, which means having somewhere for them to book directly. That is a new site, not a migration, and the broker never has to know.
When to choose them instead
A broker earns its cut when it fills capacity you could not fill yourself: out-of-season weeks, out-of-area customers, and anyone searching a category rather than your name. If your calendar has genuine gaps, commission on a booking you would not otherwise have taken is cheap. It stops being cheap on the repeat customer who already knows you.
Frequently asked questions
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