An alternative to relying on the portals
The portal finds the buyer. Your own site is what makes them choose you.
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| Feature | Webkio | Property portals |
|---|---|---|
| Where buyers and tenants search | Your own SEO and reputation | Its whole value |
| Cost model | A flat plan | Listing or membership fees |
| Enquiries | Straight to you, with the property attached | Through the portal |
| Competing agents on the same page | None | Normal |
| Winning the instruction | Valuation requests, your own pages | Not its job |
| Lettings and sales in one place | Both, with the right wording for each | Both |
| Your own contact list | Yours | Partly |
Comparison reflects Webkio's built-in capabilities; competitor features vary by plan and available apps. Always check each provider's current plans.
Last reviewed 7 September 2026.
Property portals are where buyers and tenants look first, and no agent seriously proposes leaving them. But a portal advertises the PROPERTY, alongside every competing agent on the same street, and the enquiry it produces arrives in a queue. Your own site advertises the AGENCY: your listings, your valuations, your enquiries, arriving where you see them first.
The verdict
Stay on the portals - that is where the search happens. Use your own site for the half of the job a portal does not do: winning the instruction, showing the properties you already have, and capturing valuation and viewing enquiries that come to you rather than to a queue you share with three other agents.
What each one costs
Portals charge per listing or per branch, so the bill tracks your stock rather than your income. Webkio is 14.99 a month on Starter, covering 25 live listings, with no per-listing and no per-enquiry charge on any plan. Growth Business at 39.99 raises the stock limit. An agency carrying a lot of property at once is usually comparing a fixed figure against one that moves every week.
What moving involves
You will not be leaving the portals, and we would not advise it. They are where buyers look first. This is about owning the second look: the enquiry that comes to you rather than through a portal's lead form, and a site you can send a vendor to when you are pitching for their instruction.
When to choose them instead
The portals are where buyers and tenants start, and that habit outlasts any pricing decision. They also matter on the vendor side: sellers ask which portals you list on, and answering "none" is a conversation you have to win at every valuation. Run both, and work on the share of enquiries that arrive without a fee attached.
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