An alternative to relying on the portals
The portal finds the buyer. Your own site is what makes them choose you.
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| Feature | Webkio | Property portals |
|---|---|---|
| Where buyers and tenants search | Your own SEO and reputation | Its whole value |
| Cost model | A flat plan | Listing or membership fees |
| Enquiries | Straight to you, with the property attached | Through the portal |
| Competing agents on the same page | None | Normal |
| Winning the instruction | Valuation requests, your own pages | Not its job |
| Lettings and sales in one place | Both, with the right wording for each | Both |
| Your own contact list | Yours | Partly |
Comparison reflects Webkio's built-in capabilities; competitor features vary by plan and available apps. Always check each provider's current plans.
Last reviewed 7 September 2026.
Property portals are where buyers and tenants look first, and no agent seriously proposes leaving them. But a portal advertises the PROPERTY, alongside every competing agent on the same street, and the enquiry it produces arrives in a queue. Your own site advertises the AGENCY: your listings, your valuations, your enquiries, arriving where you see them first.
The verdict
Stay on the portals - that is where the search happens. Use your own site for the half of the job a portal does not do: winning the instruction, showing the properties you already have, and capturing valuation and viewing enquiries that come to you rather than to a queue you share with three other agents.