An alternative to marketplace fees
Keep the marketplace for discovery. Stop paying it for the buyers who already know your name.
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| Feature | Webkio | Selling marketplaces |
|---|---|---|
| Fee per order | None - a flat plan plus card processing | A share of every order |
| Listing fees | None - a product is a product | Common, and charged whether it sells or not |
| Who holds the buyer record | You - name, email, order history | The marketplace |
| Reach to people who have never heard of you | Your own marketing | Its whole value |
| Your prices, photos and descriptions | Yours to set | Within its rules |
| Search results your listing sits in | No competitors beside you | Shared with everyone selling the same thing |
| Being ranked, throttled or suspended | Not applicable - it is your site | Its decision, on its terms |
| A website, a blog and your own domain | Same platform | Not included |
Comparison reflects Webkio's built-in capabilities; competitor features vary by plan and available apps. Always check each provider's current plans.
Last reviewed 9 September 2026.
A selling marketplace charges for the sale, not for the shop. That is a fair deal for the buyer who found you on it and a poor one for the repeat customer who typed your name into a search box and ended up there anyway. Your own shop does not replace the marketplace; it gives you somewhere to send the people who were already coming, and it keeps their name, email and order history where you can see them.
The verdict
Keep the marketplace for discovery, and run your own shop alongside it for the buyers who already know you. Put your own address on the packing slip, the label and every profile you have. The fees you avoid on repeat orders are the whole return, and you can work out what that is worth on the marketplace fee calculator before you build anything.
What each one costs
A selling marketplace charges listing fees plus a percentage of each sale, and the percentage never stops. Webkio is 14.99 a month on Starter, covering 100 products, with a 2% platform fee on online sales falling to 1% from Growth Business at 39.99. Card processing is separate on both, because the card networks charge it either way and nobody absorbs it for you.
What moving involves
Keep selling where you sell. A marketplace is a shop window on a busy street and your own site is the shop: most makers run both, and the useful change is that repeat buyers start arriving directly. Your product photographs and descriptions move across as text and images, which is an afternoon's work, not a rebuild.
When to choose them instead
A selling marketplace is a search engine with a checkout attached, and it is very good at putting your work in front of someone who was looking for a thing rather than for you. A new shop with no audience gets discovery from it that no website can manufacture, and a fee on a first order from a stranger is a marketing cost rather than a loss. The argument here is about the second order.
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Webkio for your business
All 25 tools compared side by side - the gap each one leaves, quoted from its own comparison.
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