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Website analytics

Website analytics

Built into the site, so there is nothing to install and nothing to reconcile.

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The analytics dashboard: page views, unique visitors, the traffic chart and device split

Most small business owners either have no analytics at all or have a tag they installed once and have never opened. This is the version that answers the three questions you actually have: is anyone coming, where from, and did they do the thing. It is part of the site rather than a script you add, so it is there from the first visitor and the numbers agree with the orders and bookings in the same dashboard.

Visitors, not hits

Sessions are counted properly, so a hundred page views from one person is one visitor rather than a hundred.

Where they came from

Referrers and UTM campaign tags, so a link you posted and an email you sent are told apart rather than both landing in "direct".

Phone, tablet or desktop

Device, browser and screen size, and the country and language they arrived with.

What they actually read

Time on page and the path through the site, so you can see where people stop rather than guess.

Your real loading speed

Core Web Vitals measured in your visitors' own browsers and graded, not a lab score from a test machine. Most dashboards this size do not show this at all.

Beside the things that pay

Orders waiting, bookings pending and stock running low sit on the same screen, so the traffic number is next to what it produced.

How it works

Live in an afternoon - no code, no plugins.

1

Publish

Nothing to install. The first visitor after you publish is already counted.

2

Tag what you share

Put UTM tags on the links you post so you can tell the newsletter from the Instagram post.

3

Look once a week

Where they came from, which pages they read, and whether it turned into an order or a booking.

Frequently asked questions

Analytics here is first-party and does not follow anyone between sites. Whether your particular site needs a banner depends on what else it loads and where your visitors are, which is a question for someone who knows your jurisdiction - but you are not adding a third-party tracker by using this.

Yes, and some owners do. This is not trying to replace a full analytics product; it is trying to be the one you will actually open, sitting next to the orders it explains.

Seven days on Free, thirty on Starter, a full year on Growth Business and two on Agency. The measuring is the same on every plan - the history is what you are paying for.

They are how Google judges whether your pages feel fast, measured in real visitors' browsers rather than on a test machine. If your site is slow on the phones your customers actually use, that shows up here before it shows up in your rankings.

The measurement is a small first-party beacon rather than a third-party script, so there is no extra connection to somebody else's server before your page can finish loading.

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