A reservation is not an appointment, and the settings that suit a dentist ruin a dining room. How to run a diner-facing booking form that fits sittings, covers and a busy service.
Cards are not the only way to take money online, and for some businesses they are not the first one. Four methods, what each costs you, and which suits an order, a booking or a hire.
Shipping is the most common reason a full basket is abandoned. How to price delivery, when a free-shipping threshold pays for itself, and why one country with no rate blocks a sale.
A code with no floor, no ceiling and no end date is a standing offer. The four settings that turn a discount into a campaign, and the maths behind the number you pick.
You do not need a content strategy to be found in your own town. You need consistent details, one good local page, and a profile you actually maintain.
Assistants answer questions by quoting pages. What makes a small business page quotable, what is already generated for you, and what stays your job.
Traffic is up and sales are flat. A funnel turns that into a specific answer: which step loses people, so you fix the one page that is costing you.
Not campaigns. The messages that fire when something happens: a booking, an order, an enquiry, a signup. Six triggers and what each one should say.
A single number for a website sounds like astrology. Here is what goes into one, how the parts are weighted, and which of them are worth acting on first.