A brochure site with a contact form will not do the job. Lettings needs structured listings people can narrow, enquiries that arrive knowing which property they are about, and status that is true today.
Websites do not fail dramatically. They rot quietly, one changed price and one dead link at a time. A ten-minute monthly pass, a longer quarterly one, and the jobs you should not be doing at all.
Plenty of owners discover at the worst moment that the domain is registered to someone else. Four things that can be owned separately, and the questions to ask before you are the one finding out.
The site takes a minute. The decisions take the week. An honest breakdown of what happens in the first minute, the first hour, the first day and the first week, and which of it you can put off.
Stock photography of a handshake tells a visitor nothing. Seven shots that answer the questions people actually arrive with, all of them takeable on a phone in an afternoon.
Most of a move is an inventory you take before you touch anything. Here is what actually transfers, what has to be rebuilt, and the sequence that keeps the old site up until the new one is proven.
The subscriptions are not the expensive part. The seams are: a customer who exists five times, in five systems, none of which can tell you what they spent. What joins up, and what genuinely should not.
A grid with 4,000 followers still cannot answer a delivery question at eleven at night. Three questions that settle whether your business needs a site of its own, and what to build if the answer is yes.
Guests search on how many it sleeps, then read everything else. Getting that order right is most of what makes a holiday let listing convert.