Step-by-step guides for building a website and running the business behind it. Topics run from planning and launch through to daily operations: booking systems, pricing and policies, fleet and inventory, marketing, and the decisions that surface once a site is live and taking real enquiries.
A colour client needs a patch test 48 hours ahead. If your booking page does not know that, you find out on the day and lose both slots.
The mistakes are rarely dramatic. A testimonial with a full name, a before photograph, an appointment list posted to save phone calls.
Barbers run on walk-ins, short slots and a queue. Most salon advice assumes the opposite, and following it quietly breaks the thing that was working.
Delivery is the harder business and most places start with it anyway. What each one actually costs you, the settings that decide whether either works, and why collection is usually the one to switch on first.
Most agencies do both, and most agency websites treat one as an afterthought. The fields differ, the searches differ and the people differ. How to carry both without building two sites.
Three quotes for the same site can differ by a factor of thirty, and all three can be honest. What you are actually paying for, which costs recur, and the ones nobody puts in the quote.
Forty minutes lost comparing two designs that differ by a typeface. What a design actually decides, what it does not, and the three questions that get you to a choice in five minutes.
Websites do not fail dramatically. They rot quietly, one changed price and one dead link at a time. A ten-minute monthly pass, a longer quarterly one, and the jobs you should not be doing at all.
The site takes a minute. The decisions take the week. An honest breakdown of what happens in the first minute, the first hour, the first day and the first week, and which of it you can put off.