Guides, tips, and product news to help you build, launch, and grow your website.
Hiding prices does not stop people judging the price. It stops the ones who could afford you from finding out. When to publish, when not to, and five ways to show a number without a price list.
Three quotes for the same site can differ by a factor of thirty, and all three can be honest. What you are actually paying for, which costs recur, and the ones nobody puts in the quote.
The site goes live and nothing happens for a fortnight. That is normal, and there is a difference between a quiet start and a broken one. Week by week, what to look at and what to leave alone.
Forty minutes lost comparing two designs that differ by a typeface. What a design actually decides, what it does not, and the three questions that get you to a choice in five minutes.
A brochure site with a contact form will not do the job. Lettings needs structured listings people can narrow, enquiries that arrive knowing which property they are about, and status that is true today.
Websites do not fail dramatically. They rot quietly, one changed price and one dead link at a time. A ten-minute monthly pass, a longer quarterly one, and the jobs you should not be doing at all.
Plenty of owners discover at the worst moment that the domain is registered to someone else. Four things that can be owned separately, and the questions to ask before you are the one finding out.
The site takes a minute. The decisions take the week. An honest breakdown of what happens in the first minute, the first hour, the first day and the first week, and which of it you can put off.
Stock photography of a handshake tells a visitor nothing. Seven shots that answer the questions people actually arrive with, all of them takeable on a phone in an afternoon.