Guides, tips, and product news to help you build, launch, and grow your website.
Most agencies do both, and most agency websites treat one as an afterthought. The fields differ, the searches differ and the people differ. How to carry both without building two sites.
Buyer enquiries are traffic. Valuation requests are inventory, and most agency sites bury the request behind the same contact form as everything else. What actually produces vendor leads.
Almost certainly not, and that is the wrong question. The useful one is what share of your enquiries could arrive without a fee attached, and what it takes to move that share.
Buyers filter, then read, then enquire, in that order. What a sales listings site needs to survive that sequence, and why the fields people filter on are a much shorter list than the fields they read.
There are three kinds of bot behind the phrase "AI crawler" and they want different things. Which one decides whether an assistant can recommend you, and why blocking the wrong one makes you invisible.
Hiding prices does not stop people judging the price. It stops the ones who could afford you from finding out. When to publish, when not to, and five ways to show a number without a price list.
Three quotes for the same site can differ by a factor of thirty, and all three can be honest. What you are actually paying for, which costs recur, and the ones nobody puts in the quote.
The site goes live and nothing happens for a fortnight. That is normal, and there is a difference between a quiet start and a broken one. Week by week, what to look at and what to leave alone.
Forty minutes lost comparing two designs that differ by a typeface. What a design actually decides, what it does not, and the three questions that get you to a choice in five minutes.