Guides, tips, and product news to help you build, launch, and grow your website.
A stock count of one behaves differently from a stock count of fifty. So does a piece that does not exist until somebody buys it. Both need saying on the page.
Your own shop keeps the margin and the customer list. It does not inherit the search traffic or the reviews. Here is an honest account of both sides.
A sale that starts at 50% has thrown away the 20% that would have cleared the rail anyway. Here is how to stage a markdown and know what it actually cost you.
Clothing returns are mostly one problem wearing three disguises: the garment did not fit. A measured size guide is the cheapest returns policy you will ever write.
One shirt in five sizes and four colours is one product, not twenty. Here is how to set up variants so stock counts itself and the customer picks in one step.
Most restaurant searches are somebody standing outside deciding where to eat in the next twenty minutes. What decides whether you are in that list, and the three facts that lose it for you.
The dish photograph is the single strongest thing on a restaurant site and most are taken at night under the wrong light. What to shoot, when, and the five dishes worth doing properly.
An empty table on a Saturday is not recoverable. Reminders, deposits and cancellation windows, in the order worth trying them, and the honest cost of the one everybody reaches for first.
Delivery is the harder business and most places start with it anyway. What each one actually costs you, the settings that decide whether either works, and why collection is usually the one to switch on first.