Members Buy a Desk, Then a Community

A coworking site sells two things in sequence: the practical fit, and the feeling of the room. Get the practical wrong and the atmosphere never gets a chance.

Publish the plans and what they include

Hot desk, dedicated desk, private office, day pass. Price, hours of access, meeting-room credits and what happens when you go over. This is the comparison a prospect is making across three spaces.

Tour the space visually

Wide shots of the actual floor at a normal working hour, not an empty room at dawn. Prospects are trying to picture their own working day in it.

Let meeting rooms be booked directly

Meeting-room hire is the revenue that runs alongside memberships and the thing most sites bury. Rooms, hours and availability are set through set up bookings and availability and hours.

Add your real plans and photographs, and put a day pass somewhere obvious: it is the lowest-commitment way in.