The whole healthcare collection, covering general practice, dental and veterinary clinics. It spans website cost and structure, online appointment booking, scheduling for several practitioners, reducing patient no-shows, cancellation policy wording, and the local search work that reaches patients in the surrounding area.
A first assessment takes an hour, a follow-up takes thirty minutes, and a one-size diary makes both of them wrong. How to set appointment lengths per treatment.
Most practices leave prices off and ask people to ring. That decision is made for good reasons and it costs more enquiries than it saves.
Someone booking therapy may share a calendar, an inbox or a home. Discretion is part of the service, and most of it is decided by your website.
A deposit turns a free promise into a small commitment. It also turns some patients away. Here is where the line sits.
The mistakes are rarely dramatic. A testimonial with a full name, a before photograph, an appointment list posted to save phone calls.
The website did its job and brought someone to the point of getting in touch. Then the contact page asks for effort nobody is in the mood to give.
Reception spends the morning answering the same three questions. How to move the routine bookings onto the website without abandoning patients who prefer to call.
Half the people on a veterinary website are worried and in a hurry. What that means for the pages, the prices and the way appointments are taken.
A dental website has one job before anything else: convince a nervous person that booking here is straightforward. The pages that do it, and the order to build them.