The whole healthcare collection, covering general practice, dental and veterinary clinics. It spans website cost and structure, online appointment booking, scheduling for several practitioners, reducing patient no-shows, cancellation policy wording, and the local search work that reaches patients in the surrounding area.
Reception spends the morning answering the same three questions. How to move the routine bookings onto the website without abandoning patients who prefer to call.
Half the people on a veterinary website are worried and in a hurry. What that means for the pages, the prices and the way appointments are taken.
A dental website has one job before anything else: convince a nervous person that booking here is straightforward. The pages that do it, and the order to build them.
Quotes for a clinic website vary by an order of magnitude for what looks like the same thing. What actually drives the number, and what the quote leaves out.
Patients searching for a clinic nearby rarely go past the first few results. What decides whether yours is one of them, without a search agency.
Most people arrive at a clinic website with three or four questions and leave as soon as they have them. Here is what they are looking for, in order.
Two practitioners are two diaries, not one calendar with more slots in it. Where shared-diary scheduling goes wrong, and what a clinic has to get right first.
A cancellation policy is only worth what it is worth in practice. What to put in one, where patients should meet it, and the parts most clinics get wrong.
A missed appointment costs the slot, the preparation and the patient who could have had it. What actually reduces no-shows at a small practice, in the order worth trying.