The whole healthcare collection, covering general practice, dental and veterinary clinics. It spans website cost and structure, online appointment booking, scheduling for several practitioners, reducing patient no-shows, cancellation policy wording, and the local search work that reaches patients in the surrounding area.
The reception phone rings while somebody is standing at the desk. How a small practice moves routine appointments onto its own website without losing control of the diary.
Reassure patients and remove friction from booking - the two jobs of a healthcare website, and the structure that does both.