Research

What small-business websites actually get

Numbers from the websites running on Webkio, aggregated and anonymous, recomputed every night and published for anyone to quote. Each one comes with its denominator and its method, because a share without an N is an opinion.

Last computed November 11, 2026. Free to reuse with a link (CC BY 4.0).

Study 1

Bot traffic on small business websites

How much of a small business website's traffic is not people. On our own site, measured on 7 November 2026, about 85 of every 100 requests that passed every ordinary check were crawlers. The live figure across customer sites, by crawler, updates nightly.

77%

of requests to 17 published sites, last 30 days, were not people

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Study 2

What small business websites actually have

Of the published sites built here: how many sell online, take bookings, publish a menu or a blog, use their own domain - and how many have ever received a message, an order or a booking through the site.

94

published small-business websites counted; 3% have received a message through the site

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How these numbers are made

Every figure is computed from our own database by a scheduled job, not typed in. The population is the published websites of real customer accounts: our own demo and test accounts are excluded. Nothing identifies a site or a visitor; the bot study keeps no addresses, paths or user agents, only daily counts per label. The method for each study is on its page, and the pages carry a Dataset record so the numbers can be cited with their date.

Why publish numbers that do not flatter us? Because the alternative is the survey, which asks owners what their website does and gets the answer they hope is true. Counting is harder to argue with, and a small-business owner deciding what to build deserves the count. We will keep the method stable so the figures can be compared from one month to the next, and say so on the page when it changes.

Journalists and researchers: quote freely with a link. If you need a cut we do not publish, ask. Related reading: how the bot labels work, what small business homepages actually have, and what a good site in each trade has.