Website examples

What a good website looks like, trade by trade

Not a gallery. For each kind of business: what a good site has, what goes wrong, the designs to start from, and real businesses built with Webkio that chose to be shown.

Restaurant website examples

A restaurant website has one job on a phone at 7pm: show the menu, the hours and a way to book or order, before the visitor opens the next tab. These examples are the designs we ship for restaurants, cafes, bakeries and bars, with the live sites of real businesses that chose to be listed, and the things every good one has in common.

12 designs and what makes them work

Online store website examples

A small shop's website is not a marketplace listing: it has to earn trust on its own, in a few seconds, from a visitor who has never heard of you. These examples are the store designs we ship, from a single-product shop to a catalogue with categories, alongside real stores built with Webkio whose owners chose to be listed.

12 designs and what makes them work

Clothing store website examples

Clothing is the hardest thing to sell from a screen: the visitor cannot touch it, try it, or see how it falls. The designs here are built for that problem - sizes and colours on one product, a size guide where it is needed, photography that shows the garment worn - and the real boutiques listed with them show how owners used them.

4 designs and what makes them work

Handmade shop website examples

A maker's website has an advantage no marketplace listing has: the whole page is about you. The designs here put the process, the materials and the person next to the work, and handle the two things that break ordinary shops for makers - pieces that exist once, and pieces made to order.

4 designs and what makes them work

Farm shop website examples

A farm shop sells what the week produced, to people within driving distance, who want to know when they can pick it up. The designs here are built around that: stock that changes, collection windows and delivery days, and produce whose weight varies. The real shops listed alongside show how owners run them.

3 designs and what makes them work

Electronics store website examples

Electronics is bought by comparison. The visitor has three tabs open and a specification in mind, and the site that lets them compare fastest wins. The designs here are built for spec tables, dark product photography and variants that do not turn one phone into twelve products; the real stores listed with them show the result.

4 designs and what makes them work

Appointment booking website examples

Any business that works by appointment loses the same hour every day to the phone. The designs here, for salons, clinics, trainers, studios and driving schools, put the calendar on the site: the visitor picks a service, a person and a time that is really free, pays a deposit if you ask for one, and gets the reminder that stops the no-show.

12 designs and what makes them work

Car rental website examples

A car rental website is judged on one search: these dates, this location, what is free and what it costs. The seven designs here, from a budget fleet to airport and premium hire, all put that search first, show the price with the extras and the deposit stated, and let the customer book without a phone call. The real rental businesses listed with them chose to be shown.

7 designs and what makes them work

Bike rental website examples

Bike hire is booked on the day, on a phone, by someone standing near your shop or planning a weekend. The designs here are built for that: what is free right now, a price by the hour, day or week, the helmet and lock added in two taps, and a deposit held rather than taken.

3 designs and what makes them work

Boat rental website examples

Boats are booked weeks ahead by people who have never been on one, and cancelled by weather on the day. The designs here handle both ends: a clear picture of each boat and what it needs from the hirer, availability that accounts for turnaround and downtime, and a cancellation policy the weather can trigger without a phone argument.

3 designs and what makes them work

Equipment hire website examples

Equipment hire is a trade of quantities: six of the same breaker, two of the same mixer, one big excavator. The designs here count them as units, price by day, weekend and week, hold a deposit against damage, and show a tradesperson on a phone what is free for Monday without a call to the yard.

3 designs and what makes them work

Holiday rental website examples

A holiday let owner builds a website for one reason: to take the booking the platform would otherwise take a commission on. The designs here are direct-booking sites for a cottage, a villa or a handful of apartments, with a calendar feed the platforms read so a date you book is blocked there, prices by season, and a changeover day the calendar respects.

4 designs and what makes them work

Trade business website examples

A tradesperson's website is visited by someone with a problem, often today. The designs here get to the point: what you do, where you work, how to get a quote, and the proof that you have done it before. The real trades listed alongside chose to be shown, and most of them got their first enquiry from a phone.

8 designs and what makes them work

Estate agent website examples

An estate agent's website has two audiences: buyers browsing listings that are also on the portals, and sellers deciding who to instruct. The designs here serve both - each property on a page of its own with the photos, floor plan and map, and a valuation request that is the easiest action on the site.

4 designs and what makes them work

Letting agent website examples

A letting agent is chosen by landlords and used by tenants, and the website has to work for both without confusing either. The designs here keep the tenant search fast and the landlord offer clear, state fees the way the law requires, and bring every enquiry into one place rather than three inboxes.

3 designs and what makes them work

Medical practice website examples

Patients choose a practice from a phone, usually when something hurts, and the website is judged on whether it answers quickly: can I be seen, when, by whom, and what will it cost. The designs here, for GP and specialist clinics, dentists, physios and vets, put booking and plain information first and handle the privacy a health site owes its visitors.

5 designs and what makes them work

Salon website examples

A salon is booked on Instagram and the phone until the website makes booking easier than both. The designs here, for hair, beauty, nails and barbers, give the client a stylist, a service and a time in a few taps, show the price list with its ranges, and take the deposit that ends the Saturday no-show.

5 designs and what makes them work

Nonprofit website examples

A nonprofit's website has to do what a shop's does - move a stranger to act in a minute - with a cause instead of a product. The designs here, for charities, animal shelters, churches and campaigns, put one clear ask on the first screen, make giving take three taps, and show what the money did.

5 designs and what makes them work

Portfolio and personal brand website examples

A portfolio is a sales page that pretends not to be one. The visitor wants to see the work, decide in a minute whether you are the right person, and know how to hire you. The designs here, for photographers, designers, interior designers, coaches and creators, show the work large and fast, keep the words short, and make the next step obvious.

6 designs and what makes them work

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