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Who the Personal Trainer template is for

For independent PTs and online coaches. You are the product: a strong personal hero, transformation proof, packages and a consult booking.

Make it yours

Lead with a real photo of you coaching, show two or three client transformations with numbers and timeframes, and name your packages by outcome ("12-week strength block") with prices. In-person or online - say which, immediately.

You Are the Product

An independent trainer is not selling sessions in the abstract. The client is choosing a person to spend an hour a week with, and the site has to make that person visible.

Lead with yourself, not with fitness

A photograph of you, in your own words: who you work with, what you are good at, what training with you is actually like. Generic gym imagery makes an independent trainer look like a franchise.

Proof beats promises

Before and after images where you have permission, client words, a specific result with a timescale. Vague transformation language is what every competitor writes; a specific case is what a prospect remembers.

Package the offer clearly

Blocks of sessions, online coaching, an initial consultation. Naming and pricing them stops the enquiry that begins with "how much do you charge" and ends with no reply.

The consultation booking is set up through set up bookings, and the booking website builder covers taking a deposit if you hold slots in advance.

Questions and answers

Is the Personal Trainer template free?

Yes - you can start building and customizing the Personal Trainer template for free. The Online Booking features need a paid plan (included in Starter), and the 14-day Starter free trial covers everything in this template.

What pages does the Personal Trainer template include?

It comes with 4 ready-made pages: Home, About, Programmes, Contact.

What can the Personal Trainer template do?

It is set up for Online Booking. Those are built in rather than add-ons, so they work from the moment the site is created.

What is the Personal Trainer template set up with?

It arrives with 3 bookable services (Intro assessment, 1-on-1 training session, Nutrition consultation), so you are editing a working business rather than filling in an empty layout. Replace the demo content with your own as you go.

What fonts and colours does the Personal Trainer template use?

Plus Jakarta Sans for headings and Figtree for body text, on a palette built around #4d7c0f and #111827.

Do I need to know how to code?

No. The Personal Trainer template is edited visually in the drag-and-drop builder - no coding at any point.

Guides for running this kind of site

Related templates

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Use the Personal Trainer template