Parents Buy Proof, Learners Buy Fit

Two people decide a tutoring purchase and they want different things. Parents want evidence that it works; the learner wants to know whether the sessions will be bearable.

Organise by subject and level

Maths at GCSE and maths at primary are different products with different tutors and different parents searching. One page per subject and level matches how people actually look.

Publish results carefully and honestly

Grade improvements with the period they cover, or the proportion of students who reached a target. Specific and modest beats sweeping and unverifiable.

Say how sessions run

Online or in person, length, frequency, group size, what happens between sessions and how progress is reported. Reporting is what makes parents renew.

First sessions and assessments are booked through set up bookings, and pricing per hour or per block belongs on the page rather than behind an enquiry.

Parents book, students attend

The person reading the site is usually not the person being taught. Write for the parent - outcomes, safeguarding, qualifications, what a session looks like - and let the student-facing warmth come from the photographs.

Results without overclaiming

Specific and modest beats sweeping. "Most of our GCSE students move up at least one grade" is credible; a guarantee is not, and the parents you want are the ones who notice the difference.