Most practices leave prices off and ask people to ring. That decision is made for good reasons and it costs more enquiries than it saves.
Hair length, thickness and what the last salon did all change the price. A single figure is either a promise you break or a number that scares people off.
Someone booking therapy may share a calendar, an inbox or a home. Discretion is part of the service, and most of it is decided by your website.
A colour client needs a patch test 48 hours ahead. If your booking page does not know that, you find out on the day and lose both slots.
A deposit turns a free promise into a small commitment. It also turns some patients away. Here is where the line sits.
Deposits fix the bookings that were never going to happen. They also cost you the ones that were. The difference is which appointments you apply them to.
The mistakes are rarely dramatic. A testimonial with a full name, a before photograph, an appointment list posted to save phone calls.
Every salon has a day that does not sell. The usual answer is a blanket discount, which trains your busiest clients to pay less for the slot they already wanted.
The website did its job and brought someone to the point of getting in touch. Then the contact page asks for effort nobody is in the mood to give.