Barbers run on walk-ins, short slots and a queue. Most salon advice assumes the opposite, and following it quietly breaks the thing that was working.
Almost nobody searches for a salon by name. They search for a treatment and a place, and the salon that answers both in the right order gets the click.
Selling out is a good problem that behaves like a bad one. Whether you take the order anyway is a decision, and the page has to say which way you went.
The first business customer asks for an invoice with a VAT number on it. If the checkout cannot take one, you have a phone call instead of an order.
Nobody buys electronics from one page. They buy from four tabs. Your product page has to win the comparison, not just describe the item.
A website charges a fixed price for a fixed thing. A squash has never heard of this. Here is how to sell by weight without arguing about it at collection.
A shop built for a warehouse assumes the shelf is full. A shop built for a field has to assume it is not. Here is how to run a catalogue that moves with the season.
Produce does not post well and it does not wait. Collection slots and a fixed delivery round beat a courier for almost everything a farm shop sells.
Most handmade pricing covers the materials and quietly donates the labour. Here is how to build a price that survives contact with a busy month.