Speed advice for small sites is usually written for engineers. What actually makes a page slow, and the three fixes that do most of the work.
Confirmations and reminders are worthless in a spam folder. What SPF, DKIM and DMARC actually do, and the habits that keep mail landing.
Most search traffic lost in a rebuild is lost in one afternoon, to URLs nobody mapped. The steps that prevent it, in the order they have to happen.
Most small business sites measure visits and learn nothing from them. The four numbers that actually tell you something, and the ones to stop looking at.
Reviews are the one local ranking signal a small business can genuinely influence. The timing that works, the ask that works, and how to handle the bad ones.
Structured data is the part of a page written for machines. What it is worth adding on a small business site, and what you get without doing anything.
Reception spends the morning answering the same three questions. How to move the routine bookings onto the website without abandoning patients who prefer to call.
Half the people on a veterinary website are worried and in a hurry. What that means for the pages, the prices and the way appointments are taken.
A dental website has one job before anything else: convince a nervous person that booking here is straightforward. The pages that do it, and the order to build them.