Email as a way to bring customers back. Topics include starting a list from nothing, the automated messages every small business should be sending, pulling a customer list together when it lives in five places, and the deliverability problems that put legitimate business mail into spam.
Not campaigns. The messages that fire when something happens: a booking, an order, an enquiry, a signup. Six triggers and what each one should say.
Orders here, bookings there, a newsletter list somewhere else and a spreadsheet nobody trusts. What it costs, and what a single contact record fixes.
Confirmations and reminders are worthless in a spam folder. What SPF, DKIM and DMARC actually do, and the habits that keep mail landing.
Social platforms come and go, but your email list is yours forever. Here's how to start email marketing the right way - from your very first subscriber.