One Page for One Date

A single-event page has a short life and one job: convert interest into attendance before the date passes. The countdown is doing work only if everything else on the page is decided.

Date, time, place, price, above everything

These five facts decide attendance. Anything that pushes them below the first screen is costing tickets from people who were already interested.

The line-up carries the persuasion

Acts, speakers, hosts or whatever the draw is, with photographs and one line each. This is the section that gets shared, and sharing is how small events fill.

Say what happens on the door

Whether tickets are needed in advance, what time doors open, age limits, accessibility and parking. Practical answers convert the people who are almost coming.

After the event, keep the page live and update it rather than deleting it: it becomes the proof for the next one.

Use last year's photographs

A room that was full is the strongest thing on the page, and it outperforms any adjective. If this is the first one, photograph the venue empty and say what it will look like on the night.

Check what the link looks like when it is shared

Most tickets for small events are sold through a link somebody pastes into a group chat. Set the share title and image deliberately, because that card is the advert - not the page.