For makers, artisans and craft sellers who want their own store beside (or instead of) marketplace fees. The design foregrounds the maker's story - the reason people buy handmade.
Tell the story in first person with photos of your hands at work, state made-to-order lead times honestly on product pages, and keep your range tight - a focused shop of twelve pieces outsells a scattered fifty.
The reason somebody pays more for handmade is that a person made it. A store that hides the person is competing on price with factories, which is a fight it will lose.
Who you are, where you work, how a piece is made and how long it takes. This is the content marketplaces do not let you own, and the main reason to sell from your own site.
Work in progress, the bench, the materials. Process photography sells craft in a way finished-product shots cannot, and it gives you something to publish between launches.
Lead times, batch sizes, whether something is one of a kind. A buyer who understands they are waiting three weeks is patient; one who finds out afterwards is not.
The shop side is set up through setting up your shop. Keeping your own store beside a marketplace also keeps the customer relationship, which is the part fees cannot buy back.
Yes - you can start building and customizing the Handmade & Crafts template for free. The Online Shop features need a paid plan (included in Starter), and the 14-day Starter free trial covers everything in this template.
It comes with 7 ready-made pages: Home, Shop, Our Story, Contact, About, Product, Cart.
It is set up for Online Shop, Gallery. Those are built in rather than add-ons, so they work from the moment the site is created.
It arrives with 6 demo products across 4 categories, so you are editing a working business rather than filling in an empty layout. Replace the demo content with your own as you go.
Literata for headings and Nunito for body text, on a palette built around #9a4a24 and #efe7dc.
No. The Handmade & Crafts template is edited visually in the drag-and-drop builder - no coding at any point.
Online Shop
Working store included · Starter plan
Independent online shop at the packing table: a parcel being taped with a shipping label of dispatch, delivery and returns, the real seeded products, six people and plastic-free packing.
Online Shop
Working store included · Starter plan
Clothing boutique as a lookbook: numbered looks from the rails, the real seeded pieces, a fitting room of three promises, new in on Thursdays.
Online Shop
Used-car forecourt: the lot full-bleed with a windscreen sticker of what every car gets, stock cards priced on yellow stickers, the checks, finance and part exchange on paper.