For charities and NGOs. The mission-to-action arc: what you fight for, proof of impact, then donate/volunteer/attend - each with its own path.
Put one concrete impact number in the hero ("2,400 meals served last winter"), attach faces and stories to programs, and make the donate CTA specific ("$10 feeds a family for a day") - abstract asks convert a fraction of concrete ones.
A charity site loses people between caring and doing. The visitor agrees with you by the second paragraph and then cannot tell what they are being asked to do.
Specific, sourced and current. A vague statement of values reads like every other cause page; a figure with a date behind it is what gets shared.
Photographs of the actual programme, named projects, what a given amount funded. Impact reporting is the difference between a donation and a repeat donation.
Donate, volunteer, attend. Presenting three equally weighted asks splits attention and reduces all three. Give each its own page and let the homepage push the one that matters this quarter.
Donations, suggested amounts and goals are configured through set up donations, and receipts through donors and receipts.
Yes - you can start building and customizing the Nonprofit & Charity template for free. The Donations features need a paid plan (included in Starter), and the 14-day Starter free trial covers everything in this template.
It comes with 5 ready-made pages: Home, Donate, About, Programs, Contact.
It is set up for Donations. Those are built in rather than add-ons, so they work from the moment the site is created.
Work Sans for headings and Public Sans for body text, on a palette built around #0f5257 and #c2410c.
No. The Nonprofit & Charity template is edited visually in the drag-and-drop builder - no coding at any point.
Nonprofit & Charity
Parish church: a felt letterboard of service times over a village church, arched photo windows, what happens on a first Sunday, the week's groups, a plan-your-visit ask.
Nonprofit & Charity
Dog and cat rescue: the animals waiting as kennel ID cards with what they are good with, how matching and adoption work, three other ways to help, a monthly gift as the ask.
Nonprofit & Charity
Environmental charity: riverbank planting full-bleed, waymark discs for rivers, trees and meadows, the next work parties as wooden signposts, a meadow that used to be a verge.