Reviews are the one local ranking signal a small business can genuinely influence. The timing that works, the ask that works, and how to handle the bad ones.
Structured data is the part of a page written for machines. What it is worth adding on a small business site, and what you get without doing anything.
Reception spends the morning answering the same three questions. How to move the routine bookings onto the website without abandoning patients who prefer to call.
Half the people on a veterinary website are worried and in a hurry. What that means for the pages, the prices and the way appointments are taken.
A dental website has one job before anything else: convince a nervous person that booking here is straightforward. The pages that do it, and the order to build them.
Quotes for a clinic website vary by an order of magnitude for what looks like the same thing. What actually drives the number, and what the quote leaves out.
Patients searching for a clinic nearby rarely go past the first few results. What decides whether yours is one of them, without a search agency.
Most people arrive at a clinic website with three or four questions and leave as soon as they have them. Here is what they are looking for, in order.
Two practitioners are two diaries, not one calendar with more slots in it. Where shared-diary scheduling goes wrong, and what a clinic has to get right first.