Practical advice for getting an owner-run business online and keeping it working. These articles cover the essentials a small site needs, taking bookings and enquiries, payments and deposits, reviews and trust, privacy and consent, with worked examples from clinics, shops, restaurants, letting agents and service trades.
Three pages, and one of them changes every time you switch a feature on. What a privacy policy, terms and a cookie notice actually have to say for a small business site.
Grooming appointments vary from fifteen minutes to two hours, and getting the duration wrong ruins the day. How to build a booking form around the dog rather than the clock.
An instructor cannot answer the phone while teaching, which is most of the day. How to let learners book lessons themselves without losing control of the diary.
A PDF menu is a menu nobody can read on a phone and Google cannot read at all. What a real online menu needs, including the allergen information the law expects.
A reservation is not an appointment, and the settings that suit a dentist ruin a dining room. How to run a diner-facing booking form that fits sittings, covers and a busy service.
A donate button is the easy part. Suggested amounts, funds, recurring giving, covering the fee and the receipt are what decide how much actually arrives.
Orders here, bookings there, a newsletter list somewhere else and a spreadsheet nobody trusts. What it costs, and what a single contact record fixes.
Tenants search on different fields to buyers, and a letting advertised like a sale gets filtered out before anybody reads it. What lettings actually need.
Most property leads are lost in the hour after they arrive, not at the viewing. What to capture, where enquiries should land, and what to automate.