Practical advice for getting an owner-run business online and keeping it working. These articles cover the essentials a small site needs, taking bookings and enquiries, payments and deposits, reviews and trust, privacy and consent, with worked examples from clinics, shops, restaurants, letting agents and service trades.
A listing can collect clicks all week and produce no viewings. What the fields do, which ones buyers filter on, and the order that gets a booking.
A gift card is cash today for work later, and a new customer arriving with a reason to try you. What to set up, and what to think about first.
Photographs are almost always the heaviest thing on a small business page. How to size them, which format to use, and what to write in alt text.
Most consent banners on small sites do not do the one thing they exist for. When you need one, and what a working one actually has to do.
Every spam filter has a false-positive rate, and on a contact form a false positive is a lost customer. What to use, and what to avoid.
Speed advice for small sites is usually written for engineers. What actually makes a page slow, and the three fixes that do most of the work.
Confirmations and reminders are worthless in a spam folder. What SPF, DKIM and DMARC actually do, and the habits that keep mail landing.
Reception spends the morning answering the same three questions. How to move the routine bookings onto the website without abandoning patients who prefer to call.
Half the people on a veterinary website are worried and in a hurry. What that means for the pages, the prices and the way appointments are taken.