A business website has one job: make it instantly clear what you do, who you do it for, and how to get in touch. Everything else - animations, awards, long "our story" pages - is decoration. Here's how to build the version that actually wins customers.
The five sections that do the work
1. A hero that answers three questions. In one glance a visitor should learn what you do, who it's for, and what to do next. "Bookkeeping for restaurants and cafés - book a free consultation" beats "Welcome to our website" every time.
2. Services, in your customers' words. List what you sell the way people search for it, not internal jargon. One short paragraph per service, each with its own heading - that structure is also exactly what Google indexes.
3. Proof. Testimonials, client logos, numbers ("214 kitchens fitted"), before/afters - whatever your trade produces. Put it immediately after the services, where doubt creeps in.
4. About, kept short. People buy from people. One photo, a few honest sentences, credentials if you have them.
5. Contact that converts. A short form (name, email, message), your phone number as a tap-to-call link, address and hours if you're local. Every enquiry should land somewhere you actually look - Webkio feeds them into a leads inbox with email notifications, so nothing dies in an unchecked mailbox.
Mistakes that quietly cost enquiries
- Hiding the phone number. If your customers call, the number belongs in the header.
- A single wall of text. Visitors scan. Headings, short paragraphs, bullets.
- No call to action. Every page should end with the next step - book, call, request a quote.
- Stock photos of handshakes. One real photo of you, your team or your work outperforms a page of stock imagery.
The SEO baseline
You don't need an agency for the fundamentals: a descriptive page title on every page, a meta description that earns the click, one clear H1, alt text on images, and your city named in the copy if you serve a local area. Our SEO basics guide walks through each in ten minutes.
Start from a template, not a blank page
The fastest route is a professionally designed starting point with the structure above already in place. Browse the free business website templates - the Starter Kit is the clean universal choice, Landing Page is built for a single-offer campaign, and Marketing Agency suits studios and consultancies.
Pick one, swap in your text and photos in the drag-and-drop builder, and publish - hosting included, no credit card. Start free and have it live this afternoon.
FAQ
What should a business website include?
What you do and for whom, proof that you do it well, clear pricing or a way to get a quote, and an obvious way to get in touch.
How do I make my website look professional?
Consistency does most of the work: one or two fonts, a small colour palette, real photographs, and generous spacing.
Do I need a blog?
Only if you will keep it going. Three genuinely useful articles beat a blog that visibly stopped eighteen months ago.