For florists selling both daily bouquets and event work. A working shop for the everyday range, plus a weddings/events enquiry path for the big-ticket side.
Photograph this week's actual bouquets (customers notice stock photos in flowers instantly), set delivery zones and same-day cutoff times prominently, and give weddings their own section with a consultation CTA rather than a buy button.
A florist sells same-day bouquets and planned event work, and they behave nothing alike. One is a transaction in under a minute; the other is a conversation over weeks.
Bouquets, plants and gifts with prices, delivery areas and a cut-off time for same-day. Anything that makes a quick purchase slower loses the impulse the category runs on. Adding products covers the setup.
Different budget, different timescale, different questions. An enquiry that asks for the date, the venue and a rough budget starts the conversation properly instead of trading emails to get there.
Postcodes covered, the time an order stops being same-day, what happens on Sundays. This is the information a customer needs before they buy, and the most common reason for a disappointed order.
Replace the demo range with what you actually stock this week, and keep the seasonal work at the front.
Yes - you can start building and customizing the Flower Shop template for free. The Online Shop features need a paid plan (included in Starter), and the 14-day Starter free trial covers everything in this template.
It comes with 6 ready-made pages: Home, Shop, About, Contact, Product, Cart.
It is set up for Online Shop. Those are built in rather than add-ons, so they work from the moment the site is created.
It arrives with 6 demo products across 4 categories, so you are editing a working business rather than filling in an empty layout. Replace the demo content with your own as you go.
Playfair Display for headings and Karla for body text, on a palette built around #8e2448 and #5f7a5a.
No. The Flower Shop template is edited visually in the drag-and-drop builder - no coding at any point.
Online Shop
Working store included · Starter plan
Independent online shop at the packing table: a parcel being taped with a shipping label of dispatch, delivery and returns, the real seeded products, six people and plastic-free packing.
Online Shop
Working store included · Starter plan
Clothing boutique as a lookbook: numbered looks from the rails, the real seeded pieces, a fitting room of three promises, new in on Thursdays.
Online Shop
Used-car forecourt: the lot full-bleed with a windscreen sticker of what every car gets, stock cards priced on yellow stickers, the checks, finance and part exchange on paper.