Coupons, reviews & returns
Three things that push a browsing visitor into buying: a discount, other people's opinions, and a no-risk return.
Coupons
Discount codes live in Payments > Coupons. They sit there rather than under Shop because a coupon is money off an order, and the same code applies to rental reservations as well as shop orders.
A coupon can take a percentage or a fixed amount off, and you can limit it by:
- Expiry date
- Total uses - how many times it can be redeemed at all
- Which products it applies to - everything, or only chosen items
Codes are typed by the buyer at checkout, so keep them short and unambiguous. Avoid characters that look alike (O and 0, I and l).
Reviews
Turn on Let customers review products in Settings > Shop. Products then show star ratings and a Write a review form, and the reviews arrive in Shop > Reviews for you to approve.
A review left by someone who actually bought the product is marked Verified purchase. That badge is worth more than the star count - shoppers look for it.
Reviews are moderated before they appear, so a competitor cannot post nonsense onto your product page.
Returns
Turn on Enable returns & withdrawals in Settings > Shop. Buyers can then request a return from their order, and you approve or refuse each request in Shop > Returns.
Approving a return does not automatically refund the money - refund the order separately when the goods are back with you. See Manage orders.
Good to know
- A visible returns policy sells more than it costs. Most shoppers check it and never use it.
- Do not discount by default. A permanent coupon just lowers your price; a dated one creates a reason to buy now.