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Add products

3 min read Updated Jul 31, 2026

Products are what you sell. Add them in Shop > Products, then New Product.

Basic info

Field What it does
Name What buyers see. Also used to build the web address unless you set a slug.
Slug The product's address on your site. Leave it alone unless you need a specific URL.
Type Physical ships, Digital is downloaded, Service is neither - a booking-like or in-person item.
Category Which group it appears under. See Categories & variants.

Pricing

Field What it does
Price What the buyer pays.
Compare At Price The "was" price shown struck through next to it. Leave empty unless it is genuinely a reduction.
Cost Price What it costs you. Never shown to buyers - it is for your own margin reporting.
Tax class Standard rate, Reduced rate or Zero / exempt, applied against the tax rate set in Settings > Payments.

Stock

Field What it does
SKU Your own product code. Optional, but the thing you will want when reconciling stock.
Track stock quantity Off, the product sells forever. On, the quantity below counts down with each sale.
Stock Quantity Units you have. Hits zero and the product stops selling.
Allow backorder Lets buyers order past zero rather than seeing "out of stock".
Low Stock Threshold The level at which the product flags as low stock in the list.

Images and text

Add Images - the first is the main one buyers see in listings. Short Description appears in listings, Description on the product page itself.

Digital products

A digital product needs a File URL and can have Max Downloads to limit how many times each buyer can fetch it. Downloads are served through expiring links, so the file address cannot be shared around.

Services

A service product can carry a Duration (minutes) - useful when the "product" is an hour of your time.

Visibility

  • Active (visible in shop) - uncheck to hide it without deleting it.
  • Featured - marks it for sections that show featured products.
  • Sort Order - lower numbers first, for controlling the order by hand.

Extras

  • Generate variants builds sizes, colours and so on - see Categories & variants.
  • Bundle contents makes this product a bundle of others.
  • Upsell products are suggested alongside it at checkout.
  • Meta Title and Meta Description control how the product appears in search results.

Next steps

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