Guides, tips, and product news to help you build, launch, and grow your website.
A new site is usually missing from search for one of six reasons, and only one of them is time. How to work out which, in the order that costs you the least effort.
Three pages, and one of them changes every time you switch a feature on. What a privacy policy, terms and a cookie notice actually have to say for a small business site.
Grooming appointments vary from fifteen minutes to two hours, and getting the duration wrong ruins the day. How to build a booking form around the dog rather than the clock.
An instructor cannot answer the phone while teaching, which is most of the day. How to let learners book lessons themselves without losing control of the diary.
A PDF menu is a menu nobody can read on a phone and Google cannot read at all. What a real online menu needs, including the allergen information the law expects.
A reservation is not an appointment, and the settings that suit a dentist ruin a dining room. How to run a diner-facing booking form that fits sittings, covers and a busy service.
Cards are not the only way to take money online, and for some businesses they are not the first one. Four methods, what each costs you, and which suits an order, a booking or a hire.
Shipping is the most common reason a full basket is abandoned. How to price delivery, when a free-shipping threshold pays for itself, and why one country with no rate blocks a sale.
A code with no floor, no ceiling and no end date is a standing offer. The four settings that turn a discount into a campaign, and the maths behind the number you pick.