Restaurants, cafes and anywhere that serves at a table. The articles cover building a restaurant website, publishing a menu online and keeping it accurate, and taking table reservations through your own site rather than a third party.
Most restaurant searches are somebody standing outside deciding where to eat in the next twenty minutes. What decides whether you are in that list, and the three facts that lose it for you.
The dish photograph is the single strongest thing on a restaurant site and most are taken at night under the wrong light. What to shoot, when, and the five dishes worth doing properly.
An empty table on a Saturday is not recoverable. Reminders, deposits and cancellation windows, in the order worth trying them, and the honest cost of the one everybody reaches for first.
Delivery is the harder business and most places start with it anyway. What each one actually costs you, the settings that decide whether either works, and why collection is usually the one to switch on first.
A PDF menu is a menu nobody can read on a phone and Google cannot read at all. What a real online menu needs, including the allergen information the law expects.
A reservation is not an appointment, and the settings that suit a dentist ruin a dining room. How to run a diner-facing booking form that fits sittings, covers and a busy service.
A marketplace takes 15-30% of every order and keeps the customer. Here is how to take orders on your own site instead, and what actually changes when you do.
Menu, hours, bookings - the three things every visitor wants, and how to serve them in one scroll. Plus free templates with reservations built in.