Getting found in search. The collection covers SEO fundamentals, choosing a domain name, structured data, image and speed optimisation, local search, migrating a site without losing rankings, why a new site takes time to appear, and how to be quoted by AI search tools.
There are three kinds of bot behind the phrase "AI crawler" and they want different things. Which one decides whether an assistant can recommend you, and why blocking the wrong one makes you invisible.
The site goes live and nothing happens for a fortnight. That is normal, and there is a difference between a quiet start and a broken one. Week by week, what to look at and what to leave alone.
Websites do not fail dramatically. They rot quietly, one changed price and one dead link at a time. A ten-minute monthly pass, a longer quarterly one, and the jobs you should not be doing at all.
Most of a move is an inventory you take before you touch anything. Here is what actually transfers, what has to be rebuilt, and the sequence that keeps the old site up until the new one is proven.
Every new site starts on a free address that works perfectly well. Here is what you gain by buying your own, what it costs, and the one part of the switch worth doing carefully.
A new site is usually missing from search for one of six reasons, and only one of them is time. How to work out which, in the order that costs you the least effort.
You do not need a content strategy to be found in your own town. You need consistent details, one good local page, and a profile you actually maintain.
Assistants answer questions by quoting pages. What makes a small business page quotable, what is already generated for you, and what stays your job.
A single number for a website sounds like astrology. Here is what goes into one, how the parts are weighted, and which of them are worth acting on first.