Getting found in search. The collection covers SEO fundamentals, choosing a domain name, structured data, image and speed optimisation, local search, migrating a site without losing rankings, why a new site takes time to appear, and how to be quoted by AI search tools.
Photographs are almost always the heaviest thing on a small business page. How to size them, which format to use, and what to write in alt text.
Speed advice for small sites is usually written for engineers. What actually makes a page slow, and the three fixes that do most of the work.
Most search traffic lost in a rebuild is lost in one afternoon, to URLs nobody mapped. The steps that prevent it, in the order they have to happen.
Most small business sites measure visits and learn nothing from them. The four numbers that actually tell you something, and the ones to stop looking at.
Structured data is the part of a page written for machines. What it is worth adding on a small business site, and what you get without doing anything.
Patients searching for a clinic nearby rarely go past the first few results. What decides whether yours is one of them, without a search agency.
Most car rental bookings start with a Google search. How a small company wins local search without a marketing budget.
Your domain is your address, your brand, and your first impression. Here's how to pick one that's memorable, credible, and yours.
Before you hit publish, run through this 12-point checklist so your website launches polished, professional, and problem-free.